Our philosophy is simple. Glenbervie Pedigree Aberdeen Angus is recognised as the highest quality beef on the market. We believe that quality beef should be produced using traditional methods that are both good for you and good for our environment.

With meticulous attention to bloodlines, our animals are bred and fed on the Glenbervie Estate. All of our beef has full traceability through generations. The Glenbervie Pedigree Aberdeen Angus herd is reared and perfected by Farm Manager, John Lohoar, and his team of experienced stock men. John and his team are passionate about all aspects of quality, traditional beef production, from the field to the plate.

The distinctive black cattle are raised naturally on lush pastures and enjoy the best possible diet throughout their lives. Our Scottish climate provides ideal conditions with the summer days being two hours longer and rain-fall that is 2 inches heavier than in the south. In the summer months the cattle graze on our grassy pastures that are rich in clover. Our coastal location, with sea to the south and the east, means that they are exposed to sea-spray that is rich in iodine and salt. During the winter months, the herd is housed in modern, purpose built buildings and fed on turnips, hay and silage.

Animal welfare is our top priority. When it comes to slaughter, the process is as quick and painless as possible. We use a nearby abattoir of outstanding quality and hygiene, so the animals don’t travel far. This ensures that stress is kept to a minimum and avoids giving the animals a rush of adrenaline, which could taint the flavour of the beef.

Rigorous hygiene controls and health inspection procedures are strictly adhered to at all times. The beef is distributed by temperature controlled vehicles to ensure the highest micro-biological standards.

- Superb farmland, pedigree stock, natural feed, the highest standards of animal husbandry and welfare, and stringent compliance with European regulations.

This ensures that we have complete confidence in our beef and guarantees that you are enjoying prime cuts of the most exclusive beef on the market.